19. Oktober 2020

What exactly are you doing on Tinder? Impression management on a matchmaking app that is mobile

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Mobile phone dating applications such as Tinder have actually exploded in popularity in the past few years. The app, the choice of one’s profile photos and an assessment of the expectations of potential Tinder matches on Tinder, impression management begins with a motivation to download. These methods take place in a technologically mediated environment of reduced cues and increased control, neighborhood proximity and a filtering process that is reduced. My focus in this paper is this stage that is first of administration, which comes with both impression inspiration and impression construction. Particularly, exactly what are the pre-match impression administration techniques of Tinder users? We present the results of interviews with Tinder users into the Netherlands. Individuals had been recruited using a Tinder profile that marketed the research making use of the University emblem and a description that is brief. Interview questions centered on individual understandings of self-presentation practices and profile construction. The interviews additionally examined exactly exactly how users evaluated their possible matches. Outcomes reveal users’ motivations for using Tinder range between entertainment to ego-boost to relationship seeking, and these motivations sometimes alter over time. Profile pictures are chosen so as to present a perfect yet self that is authentic and selected being a example of not merely one’s desirability but additionally of other indicators such as for instance training degree. Tinder users ‘swipe’ not merely browsing of men and women they like, but in addition for clues on how to provide by themselves to be able to attract other people like them. This research provides understanding of user experiences and perceptions within the still area that is under-researched of.


Whether looking for a love that is passionate, shopping for a partner, or wanting an informal encounter, individuals have very very very long devised types of presenting on their own when you look at the many appealing method to possible lovers. Mediated opportunities in order to connect with other people have actually developed from magazine adverts to teletext to online dating web sites, in addition to latest offerings are matchmaking mobile applications like Tinder.

Impression self-presentation or management exists both face-to-face as well as in mediated kinds. Before a primary date, a guy shaves, is applicable cologne, and dresses inside the best. On Tinder, a lady selects a appealing image of by herself as her primary picture. In a digital environment, like in true to life, impression management begins just before a face-to-face conference and even ahead of interpersonal interaction. On Tinder, this impression administration starts with selecting photos that are one’s profile. It continues in what Leary defines as impression monitoring: ‘For visitors to participate in self-presentation, they have to monitor, at one level or another, the way they are now being sensed and examined by other people’ (1995, p. 47). Tinder users do that by assessing the objectives of possible matches.

There clearly was research that is tremendous self-presentation and love within the last ten years (Ellison, Heino, & Gibbs, 2006 ; Hall, Park, Song, & Cody, 2010 ; Manning, 2014 ), examining dating sites such as Yahoo! Personals (Ellison, Hancock, & Toma, 2012 ), Match.com (Gibbs, Ellison, & Heino, 2006 ), and OKCupid (Zytko, Jones, & Grandhi, 2014 ). Recent work examines Grindr, the matchmaking software aimed toward males searching for males (Birnholtz, Fitzpatrick, Handel, & Brubaker, 2014 ; Blackwell, Birnholtz, & Abbott, 2015 ; Brubaker, Ananny, & Crawford, 2016 ; Gudelunas, 2012 ). Scientific studies are appearing on Tinder individual knowing of privacy problems (Farnden, Martini, Raymond, & Choo, 2015 ; Stenson, Balcells, & Chen, 2015 ). Dating apps present a novel technical environment for impression administration, due primarily to problems of reduced cues and increased control, regional proximity, and a filtering process that is reduced. These problems will undoubtedly be explained much more information into the coming part. First, some detail is provided by me on Tinder.


Though dating internet sites nevertheless take into account the market share that is largest, 1 dating apps have actually increased in appeal in the last few years. When compared to dating internet sites, dating apps ask users to deliver restricted information for possible matches, specifically, lots of pictures and an optional tiny amount of text (Blackwell et al., 2015 ; Gudelunas, 2012 ). I distinguish Tinder from dating internet sites since it is a location-based relationship platform available just as being a mobile software. Further, Tinder will not ask mamba free app users to resolve compatibility concerns and will not enable step-by-step filtering techniques, features typical to websites that are dating. On Tinder, the very first impression users have of a possible match is her/his primary profile picture. In cases where a user is interested in seeing more, s/he can touch the profile, that will expose extra pictures, optional text, and shared Facebook friends and Facebook likes. 2 Users swipe left to reject and straight to accept a match that is potential. In the event that right swipe is shared, it really is a match, and Tinder permits users to talk inside the application.

Tinder premiered in October 2012 and has now accomplished popularity that is global. It offers a lot more than 50 million worldwide users in 196 nations, with 9 billion matches since its inception. 3 Globally, Tinder users login on average 11 times just about every day and invest between 7 and 9 moments swiping within a session that is single. Females profiles that are browse 8.5 minutes at any given time versus 7.2 for males (Bilton, 2014 ). Into the Netherlands, there have been an predicted 1.5 million users in 2014 (Eigenraam & Zandstra, 2014 ). A romantic partner online is not though the app itself is relatively new, the concept of meeting. According to Statistics Netherlands, between 2008 and 2013, 13percent of Dutch individuals came across their partners online, and 1 / 2 of these met on internet dating sites. 4

My inspiration for performing this research, presented as a study concern, would be to explore: Exactly what are the pre-match impression administration practices of Tinder users? With this paper, we draw in the impression management literary works, bearing in mind the relevance of the technologically mediated dating environment. I first current considerations that are theoretical followed closely by a description associated with the interviews We carried out with Tinder users. Interview analysis is followed closely by a discussion and conclusion.