13. Februar 2020

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel



Even Revel’s Facebook page bears their slogan that is new Wanted

It is the first good news since Atlantic City’s casino that is newest started: finally, a marketing campaign appears to be working, and July’s numbers reflect the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Having its seemingly apparent ‘Gamblers Wanted’ campaign including a massive sign plastered right on the front side associated with the casino Revel has apparently managed to get clear that their former no-smoking, chi-chi attitude is away with the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ strategy is working for them.

Revel’s revenues for July had been $23.4 million, from the combined take from both slots and table games, which represents a dramatic 33 percent jump from last year.

‘we think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will be wanting more gamblers; the figures for most of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. Truly the only other gambling enterprises that showed gains besides Revel were Borgata, up 19 %, and Resorts Casino Hotel, having a 6 percent jump compared to last 12 months.

Holiday Helpers

Helping the July numbers, apparently, was the July Fourth holiday tourist influx. Officials state there was an almost 7 percent increase in Atlantic City Expressway toll plaza traffic that is the major throughway to drive to Atlantic City. Similarly, they state 7 % more visitors stopped at the given information facilities that surround the Atlantic City Convention and Visitors Authority.

And despite the phone call for those prepared to wager, it would appear that at last Atlantic City’s efforts to mimic exactly what has worked for years in vegas namely, non-gaming draws like headliners, retail and fancy restaurants can be working; a performance that is sold-out pop songstress Beyonce and the Atlantic City Food & Wine Festival both served as good draws for more tourist task.

‘There is no question that special events in Atlantic City are a draw that is major tourists,’ stated Jeffrey Vasser, president associated with the Atlantic City Convention & Visitors Authority. Vasser added that Convis events this year have pulled 212,950 attendees to AC, while placing 40,772 room evenings and $64 million in meeting ancillary spending into the coffers of hotels, gambling enterprises and retail.

Of course, while one month that is good good, for a property like Revel which has been plagued with poor figures since it launched simply 15 months ago, an ongoing winning streak will probably be required to convince investors that the worst has ended. To that end, Hartmann says there will be more of these incredibly creative promotions unleashed after Labor Day.

‘We’re reasonably confident that we could keep the market share numbers,’ Hartmann said, hedging his wagers.

The casino went into major rebranding mode after a Chapter 11 bankruptcy filing this Spring, from which it emerged with new ownership and a new (interim) CEO in Hartmann. He claims the strategy that is basic to re-position the casino from ‘luxury’ to more of an ‘everyman’ type of property.

‘we have been profoundly grateful that many Atlantic City gamblers are giving us a second chance,’ Hartmann stated.

Two $1 Million Prizes Awarded from Ohio Casino Customer Name Mixup

Two patrons utilizing the name that is same took home $1 million following an Ohio casino mistake

If the Horseshoe Casino in Cincinnati held a $1 million drawing for customers for a Saturday evening, the home was packed. The drawing was televised and plenty of local media were on hand to get a glimpse of the winner. The announcer drew the name that is winning said:

‘Our next millionaire from Cincinnati is: Kevin Lewis!’

You Win! No, Wait, YOU Win!

It was the moment of the life time for Kevin Lewis, who had been in attendance that night. He had been there with his fiancée, and the two began to commemorate, collecting the giant check and accepting the adulations of the adoring crowd.

And that’s about when the casino knew they had a problem that is major their hands.

Kevin Lewis, as it turns out, isn’t exactly a rare title. And while one Kevin Lewis was into the audience at the casino, another one ended up being watching on television, waiting to see if he’d win the drawing. And as it turned out, it absolutely was the Kevin Lewis at home whom was the real winner not the one at the casino.

After the presenters realized that they were awarding the prize to the wrong man, they conferred with casino officials in order to make a decision on how to proceed. There have been certainly plenty of options available to them: only the rightful winner ‘deserved’ the cash, and several such mistakes are resolved by giving the unfortunate and incorrect ‘winner’ a token prize or almost nothing.

But the Horseshoe made a decision to simply take another approach. Rather than make the males bother about which one could ultimately get the prize, they just awarded two million dollar rewards rather: someone to each Kevin Lewis who had taken part in the contest.

‘This was our blunder,’ said casino manager that is general Kline in a statement. ‘So consistent with our dedication to perform some thing that is right our guests, Horseshoe awarded a $1 million prize every single regarding the males.’

The ‘correct’ Kevin Lewis hasn’t had comment that is much the specific situation, and their prize cash was never ever really in doubt. But the Lewis who showed up at the casino that night is grateful that luck had been on their part.

‘When I heard my name we said, ‘God finally provided me with a win that is big” Lewis told regional television station WCPO. He later attributed his win to simply ‘being in the right place at the proper time.’

Six Degrees of Separation

Incredibly, the two champions have lot in keeping. Not just do they share a name and play at the casino that is same nevertheless they both live within the city of Cincinnati, are both inside their 50s, and are both engaged to be married making the mix-up even more bizarre.

Certainly one of the chief reasons for a casino being so generous in a situation such as that one is obviously to build the right PR, while the Horseshoe may be the big champion on that account. On social networking internet sites like Facebook, the Horseshoe’s page is inundated with messages praising their choice, with most clients seeing it as being a classy move with a business that had been under no obligation to give out the additional money.

Caesars Entertainment Misses A place in Macau

There won’t be any Caesars Entertainment casinos in Macau

In what may have seemed like an odd move for the huge casino conglomerate that is among the few without existence in Macau the most lucrative gaming destination in the world Caesars Entertainment Inc. offered down its 175-acre golf course land that borders Macau’s chi-chi Cotai Strip last week. A asian developer reportedly paid $438 million for the home, and it should officially change hands by the end of the season.

The questions that are big, why?

No License to Deal

it may revolve around Caesars’ cap ability to secure a gaming license; or shortage thereof.

The casino giant purchased the golf course area back 2007, for $578 million, then called the Macau Golf course, looking to turn it into another casino-hotel complex like competitors Las Vegas Sands, Wynn Resorts Ltd., and MGM Resorts Overseas have all done so successfully in the decade that is past. Nonetheless, it had been perhaps not become, and in retrospect, Caesars CEO Gary Loveman says it was a blunder that is huge and one they’re nevertheless spending for. Caesars ended up being even offered a Wynn Resorts sub-concession back in 2006, but nixed the ability; a move that has been obviously a bad one looking back, Loveman admits.

The problem lies in the reality that the Macau government has cut off issuing any additional video gaming licenses beyond the existing six concessions and sub-concessions, so Caesars type of shot themselves into the base by not using the Wynn deal if they could. Never having themselves submitted a credit card applicatoin right back in 2001 following the lifting of a monopoly that is 40-year Macau by billionaire businessman Stanley Ho Caesars, still known as Harrah’s Entertainment at that time does not have any second chance to enter into the absolute most profitable gambling region on the planet now; an unfortunate reality for the company that carries the greatest long-term financial obligation load of any casino conglomerate out there: an impressive $23.7 billion.

Macau has held the #1 gambling revenue-producer spot for quite a while now; the Chinese Special Administrative District took casinopokies777.com in $38 billion in 2012, beating Las Vegas six times over. Year and just since the start of 2013, Macau has shown an increase of 16 percent over last.

Internal Rebranding

Caesars is busy doing some major internal business reorganization: it’s spinning off its Las Vegas Planet Hollywood casino, its interactive gaming business (the business’s WSOP-branded on the web poker is next in line to introduce in Nevada) and a planned Baltimore casino into a separate business that will likely be majority-owned by the moms and dad.

Clearly, buying and offering property for the profit is additionally not one of Caesars’ decision-making skills that are best either; the company took a $101 million write-down on the land, which they’d named Caesars Golf, if they wear it the market this past year, and even that leaves them $40 million at a negative balance, by our calculations, following the sale. Caesars says they expect to the anticipated $420 million in profits from the sale to cover down their debt.